Product platform
AdvocatesLink
Advocacy campaign software for coordinated, measurable constituent outreach.
Overview
A product for organized advocacy action.
AdvocatesLink helps advocacy organizations, associations, nonprofits, and public affairs teams collect legislative data, match constituents to elected officials, deliver trackable outreach, and generate campaign sites at scale.
Challenge
Advocacy teams need to move quickly from campaign idea to public action without losing control of legislative data, constituent targeting, message quality, email deliverability, attribution, or reporting.
The product needed to feel approachable for campaign operators while supporting advanced address and ZIP-based legislator lookup, reliable outreach delivery, return-path handling, AI-assisted messaging, and automatic campaign site generation.
Solution
JAGO shaped AdvocatesLink as a focused campaign platform with tools for legislative data collection, Find Legislator by address or ZIP geolocation, reusable target groups, message templates, mobile-ready landing pages, and lead source tracking.
The platform combines email delivery, outreach tracking, return-path technology, AI tools that simplify message creation, and automatic campaign site generation so teams can convert constituent energy into measurable advocacy action.
Product capabilities
Built around the work campaign teams repeat every day.
Legislative Data Collection
Collect and structure legislative data to power accurate campaign targeting.
Find Legislator
Match constituents to officials using address or ZIP-based geolocation.
Email Delivery & Tracking
Send outreach with delivery tracking, attribution, and return-path technology.
AI Campaign Tools
Simplify message creation and generate campaign sites automatically.
JAGO role
- Product positioning and experience planning
- Responsive web application design and development
- Legislative lookup, campaign, audience, landing page, email delivery, and tracking workflows
- Hosting, platform maintenance, and continuous product improvement
Outcomes
- A clear product foundation for advocacy campaign operations.
- A platform direction that connects legislative data, constituent lookup, campaign pages, email delivery, and performance tracking.
- A platform direction that can keep evolving through hosting, maintenance, and new feature development.
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